OnlyFans is a London-based content subscription service founded in 2016 that allows creators to earn money from users who subscribe to their content.
The platform has grown from a small startup to a major player in the creator economy. Keily Blair currently serves as CEO, taking over leadership in July 2023. The company was originally founded by Tim Stokely, who established the platform with a loan from his father.
In this article, you will get information about the OnlyFans CEO’s history, business model, and growth of OnlyFans.
OnlyFans CEO: Leadership Period
Tim Stokely founded OnlyFans in 2016 and served as its first CEO. Since then, the company has had three CEOs, with Keily Blair currently at the helm since July 2023.
| ONLYFANS CEO | DURATION AS CEO | BACKGROUND |
|---|---|---|
| Tim Stokely | 2016 – December 2021 | Founder, Entrepreneur |
| Amrapali Gan | December 2021 – July 2023 | Former Chief Marketing Officer |
| Keily Blair | July 2023 – Present | Lawyer, digital safety expert |
OnlyFans is owned and operated by Fenix International, a UK-based company that collects and distributes payments between users and creators on the platform.
The platform operates within legal boundaries in many countries. However, OnlyFans legality depends on the creators’ use and the country they reside in.
Know About The CEOs Of OnlyFans
Each CEO has brought their unique skills and vision to OnlyFans, helping shape it into what it is today. Let’s look at their individual contributions to the platform’s success.
Tim Stokely: The Founder
Tim Stokely founded OnlyFans in 2016 with a £10,000 loan from his father, Guy Stokely. Before OnlyFans, he had created other platforms like GlamGirls and Customs4U.
As the original CEO, Stokely oversaw the platform’s early growth and development. Initially, OnlyFans banned explicit content, but lifted this restriction in 2017.
Under his leadership, the platform experienced massive growth, especially during the COVID-19 pandemic when many creators joined to earn income during lockdowns. Stokely stepped down in December 2021 after leading the company for five years.
Amrapali Gan: Marketing to Management
Amrapali Gan took over as CEO in December 2021. Before becoming CEO, she had joined OnlyFans in September 2020 as the Chief Marketing and Communications Officer.
During her leadership, the company continued to expand its creator base and launched new initiatives. Gan had to navigate several challenges, including the platform’s brief announcement in August 2021 just before she became CEO.
She decided to ban sexually explicit content, which was quickly reversed after backlash. Amrapali served as CEO for about 19 months before stepping down in July 2023.
Keily Blair: Current Leadership
Keily Blair became the CEO of OnlyFans in July 2023 and continues to lead the company today. Blair comes from a legal background and brings expertise in compliance and regulatory matters.
Under her leadership, OnlyFans has continued to grow its revenue, reporting $1.3 billion in revenue for the year ending November 2023, a 20% increase from the previous year.
The company also paid $150 million in UK corporation tax in 2023, demonstrating its financial strength. Blair has focused on maintaining the platform’s growth while addressing ongoing concerns about content moderation and safety.
How OnlyFans CEOs Shaped the Platform’s Growth?
OnlyFans has grown from a small startup to a major content platform under several leaders. Tim Stokely created the basic model and led the company during its huge growth in the pandemic. He made sure that creators can start an OnlyFans account without followers.
Amrapali Gan took over during a tricky time when the platform faced more rules and attention. She helped steady the company after almost banning adult content. Her work included:
- Bringing more non-adult creators to the platform.
- Starting OFTV, a platform without adult content.
Keily Blair has made the company stronger financially while tackling safety issues. Under her watch, OnlyFans has:
- Added better content checking systems.
- Partnered with the Child Rescue Coalition.
- Worked with StopNCII.org to stop sharing content without consent.
- Keep growing users and money while dealing with different rules in many countries.
Company Growth and Milestones
OnlyFans has shown amazing growth since starting in 2016. Many creators need to understand OnlyFans taxes as their income grows with the platform’s success.
According to Statista:
- OnlyFans made $6.63 billion in 2023, showing strong financial growth.
- Revenue jumped from $5.5 billion in 2022, marking a significant yearly increase.
- The platform started small with just 238 million pounds in 2019.
- Content reached 51.47 million pieces by February 2025, filling the platform.
- This represents a 22% content increase from the previous year.
- About 179,000 creators try joining monthly, showing high interest.
- Only 36% of creator applications succeed, maintaining quality standards.
Business Model: How Does OnlyFans Work?
OnlyFans runs on a subscription system where creators share special content with paying fans. Creators upload photos, videos, and written material that fans access by paying monthly fees or single payments.
The platform also allows direct messages between creators and their fans. OnlyFans take 20% of all payments while creators keep 80%. This direct payment approach helps creators form strong bonds with fans without needing ads or sponsors.
OnlyFans Current Revenue
According to Similarweb, OnlyFans received 252.9 million visits globally in 2025. Creators looking to expand their audience can find tips to get more followers on OnlyFans as competition grows.
The high visit numbers show the platform remains popular with both creators and subscribers worldwide.
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Conclusion: Timothy Christopher Stokely Was The First OnlyFans CEO
Tim Stokely laid the groundwork that transformed OnlyFans from a small startup into a major content platform.
His vision created a new way for creators to earn directly from fans. The leadership transition to Amrapali Gan and then Keily Blair has brought different strengths to the company.
The platform now handles billions in transactions yearly while maintaining its 80/20 revenue split that benefits creators. OnlyFans continues to evolve into new content areas while balancing growth with increased demands.
FAQs
Leonid Radvinsky, through his company Fenix International Limited, is the majority owner of OnlyFans since acquiring it in 2018 from founder Timothy Stokely.
Blac Chyna ranks among the wealthiest creators, reportedly earning about $20 million monthly through subscriptions, tips, and exclusive content sales on the platform.
Keily Blair’s personal net worth from OnlyFans remains private information. As CEO she earns through salary and benefits rather than creating content on the platform.
Most creators earn between $180 and $250 monthly, though top performers make significantly more. Success depends on content quality, marketing skills and audience engagement.
OnlyFans issues tax forms and reports earnings to relevant authorities. Creators must track their income and expenses carefully for proper tax compliance in their countries.
